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03 Dec

Publicizing Your Studio at the Holidays

by admin
in Marketing
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holiday media opportunitiesThis time of year is always a bit frenzied, trying to fit everything in before the winter break begins at the end of December. But despite my already busy schedule, I always make time for the plethora of publicity opportunities that come up in my community.

These opportunities vary as far as the amount of time involved, the potential exposure, and the nature of the event or commitment, but I look at each as a chance to grow my studio while at the same time increasing my local presence as a small business.

Here are just a few of the opportunities I take advantage of each year; hopefully this list will generate some ideas for how you can do the same in your community.

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09 Nov

A Recital for Charity

by cconrad
in Marketing, Performance, Program Development, teacher resourses
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charityThis month, I did something at my studio that I’ve never done before — I used my studio to raise money for a local charity.

We have a very beloved charity in our area that works with children with disabilities. Each summer, they host a camp for children undergoing cancer treatment, and invite those children and their families to spend a week in the mountains enjoying outdoor activities, musical therapy and fellowship with one another.

To make this recital unique and also get my students excited about the opportunity, I kept my expectations simple and let them have control. I gave them the option to play between one and five songs of their choice, and called the recital a “Play-a-thon”. Pieces didn’t have to be memorized, and they could be any pieces that they have learned in their time with me. Students LOVED this freedom, and even though we had a few random Christmas pieces thrown in the mix, it was fun for me to learn the pieces that they consider all-time favorites.

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03 Nov

November Studio of the Month!

by cconrad
in Announcements, Studio of the Month
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Our interview with Motif Music Studios of USA SH: Tell us about your studio. Our music studio, Motif Music Studios, opened in 2010 when Jeff & Amie Webster decided to combine their respective skills in computer programming, design and business management and 13 years of teaching experience to create a music school that provided a positive, professional work place for teachers as well as an inspiring environment...

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29 Oct

Why Take Music Lessons?

by admin
in Performance
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By Julia Kossuth Lately I’ve been doing a lot of thinking about why students should participate in private lessons. After all, they have so many activities pulling at them between school and other extracurricular activities, why should they set time out of their week for private music lessons? Besides the obvious reason of desiring to play the piano well and the natural passion for playing that some...

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09 Oct

The Power of Your Event Schedule

by cconrad
in Marketing, Performance, Program Development
Comments

When potential and curreclassnt customers visit your studio website, they should be able to tell that you are an active studio with plenty of events designed to motivate and inspire.

When students are working towards events, they are motivated to practice, listen and focus, making for a group that progresses well and is easier to work with.

When potential clients see everything going on at your studio, they want to be a part of it!

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