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communication Tag

24 Jul

Interviewing Prospective Students – Part 2

by admin
in Marketing, Policies and Procedures, Program Development
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TransferInterviewing the Transfer Student

The interview process for the transfer student provides a window of opportunity. First, to see if your studio is the right fit. Second, to assess skills and knowledge, and third, a great way to start planning curriculum if it turns out to be a good fit! I have developed a form I use with a list of activities as well as questions that include the obvious (name, age, date of birth, grade in school, and school that they attend). I take notes on this form so that I can refer back to it later. After the initial questions have been asked, I launch into the following assessment activities.

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10 Jul

Interviewing Prospective Students – Part 1

by admin
in Marketing, Performance, Policies and Procedures, Program Development
Comments

InterviewIn a recent blog, I discussed the phone interview. The next step is to meet face to face. Before I accept a student, I always meet with both parent and student in person. Whether you call it a consultation, initial mini-lesson or interview, this meeting is a crucial part of my studio procedures. It is an opportunity for both parties to discover if they are compatible; i.e., is it the “right fit?” I think of it as a two-way interview. Not only am I assessing the student, I am also providing them with a picture of what lessons will be like with me. In my studio, I do not to charge a fee for this interview. It is free for those with whom I decide to meet. However, one could certainly decide to charge a fee as it does take valuable time.

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10 Jun

Using Technology in Your Studio

by cconrad
in Performance, Policies and Procedures, Program Development
Comments

iphoneI have long wanted to purchase recording equipment for my studio, but it has always been cost prohibitive. I have recently realized that I don’t need fancy recording equipment for some of the things that I’ve been hoping to do with my students.

I may be the last person in this country to purchase a smart phone, but a few months ago I took the plunge and bought an iPhone. The built-in video camera in the phone makes it easy for me to use a bit of recording as a teaching tool for my students.

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03 Jun

How are we doing?

by admin
in Marketing, Policies and Procedures, Program Development
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survey

How do you determine if you are meeting the needs of your customers? Periodically, I have created surveys for my students to evaluate my teaching and my studio programs. In the past, I have used the MTNA (Music Teachers National Association) assessment tools and have also developed custom surveys. I have usually handed out hard copies of assessments and it has been a very valuable tool. This is the first year I have used an online survey, though they have been around awhile!

Survey Monkey is an excellent option for creating an online survey. Sign up is easy and available through a Google or Facebook account if you prefer. Most importantly it is free! However, one drawback is that a free account only allows a total of ten questions. I did have to scale back on questions, but a shorter survey may be more likely to get filled out. If you want more questions and more services, you can upgrade your account for a monthly fee.

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29 Apr

The Phone Interview

by admin
in Marketing, Policies and Procedures, Program Development
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people on the phone-saidaonline

Spring is here and the phone is ringing! As I respond to the many phone calls I have received about studying piano, I was inspired to do a little research on how to best handle the phone interview. Even though many of my first contacts come through email, I always make a phone call before scheduling a live interview. This spring, I have had more phone calls than emails, which is an unexpected trend. I wonder if it has to do with the many fraud emails that are now out there. Be wary of any emails that ask for your bank account information to transfer funds. I delete them immediately!

At any rate, Joanne Haroutounian in her book Fourth Finger on B-Flat recommends having a fact sheet of information close to your phone that includes pertinent information that you would like to share with prospective clients about your studio. This can include your tuition rates, lesson length, philosophy, available times, and offerings beyond lessons.

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