communication Tag

Art of PossibilityIn March, I traveled to New York City for the Music Teachers National Conference. Benjamin Zander, conductor of the Boston Philharmonic Orchestra, gave the keynote address on themes from the book that he and his wife wrote entitled, “The Art of Possibility: Transforming Professional and Personal Life.” A colleague and I arrived early for the session and were greeted warmly with a friendly smile and handshake by Zander himself! He inquired where we were from and took a sincere interest in us. I knew at that moment that this would be a special session. And it was – it was truly transformational.

Zander began his talk unconventionally by walking from the front to the back of the room. He mentioned why people choose to sit in the back or the front row. Often, people won’t choose to be in the front row because they think it is saved for V.I.P. “Back rowers” like to be able to make a quick exit, sleep or text. Those who choose to be in the front row are open to receive (we had hesitantly chosen to sit in the front row!). Since the front row seats were not full, he invited folks to move up into them.

We all have the choice to be in the front row of our lives. According to Zander, our choices can be boiled down to either an upward or downward spiral (winning or losing, succes or failure), or the “radiating circle of possibility.” He said, “The world will show up entirely in the way you create it.” In other words, the secret of life is that, “It is all invented.”

category119One of my goals as a piano teacher–and probably one of the goals of many teachers and studio owners out there–is to avoid student turnover.  I understand that many students who quit piano at a young age will go on to have regrets as adults for not sticking with music lessons longer, which I find heartbreaking.  I enjoy transitioning students from elementary level music to intermediate and advanced repertoire, and if a student quits music lessons too soon, I don’t get to experience this with them.   I also truly believe having happy students (and experiencing little student turnover as a result) is the best marketing strategy out there.  If students are happy, they are less likely to quit and leave me to quickly find a replacement before it causes too much of a financial strain.  And, if students are happy, they will provide excellent word-of-mouth references in my community–free advertising!

So far, I have managed to avoid much student turnover and my returning student rate each fall has been between 90 and 95%.  I have found the following strategies to be successful in helping me to achieve this rate:

Integrity definition Spring has definitely sprung! Soon your phone will be ringing (or your inbox will by chiming!) with parents of prospective students. How do you handle a transfer from a different teacher? If handled poorly, you lose respect among your colleagues. I have experienced both sides of the transfer student dilemma. When faced with this circumstance, one must practice integrity. Webster’s defines integrity as “a firm adherence to a code of especially moral or artistic values.”

The Music Teachers National Association (MTNA) provides a Code ot Ethics that addresses this issue in its Commitment to Colleagues section:

    The teacher shall maintain a professional attitude and shall act with integrity in regard to colleagues in the profession.

Furthermore, the last two bullets in the Commitment to Colleagues section speak to the ethics involved in transfer situations among students, parents and teachers:

E_mailA few months ago I wrote a blog post about ways to communicate with your customers.  I will now focus on specific ways the Internet alone makes contact with our clients simple and effective.  I firmly believe that keeping the lines of communication with our business contacts open not only results in a long-term relationship with our customers but also a more pleasant and effective relationship for all involved.

The Internet makes it simple to keep customers up-to-date on everything happening in your studio–events, continuing education, performance opportunities.  Using the Internet to frequently communicate information lets customers know that you are an active and involved teacher.

parents_and_teachers-einstein Communicating with parents can be scary and intimidating. After all, they are our bread and butter and we certainly want to keep them happy. However, they deserve to know exactly how their children are proceeding at all times in their musical studies. There are many ways to handle sharing your evaluation of a student with their parents. Phone calls, emails, letters, conferences, and weekly progress reports can be done. This year I have vowed to do an even better job of connecting with parents.

Reconciling Lessons

Music Teachers Helper has been an invaluable resource in following through with my goal. Reconciling lessons after each day of teaching helps me to reinforce assignments that were given at the lesson (Music Teachers Helper can automatically email these notes to both parent and student). I always include something positive that the student did during the lesson or as a result of good practice during the week, and constructive comments for improvement. I use the private notes to help me prepare for the next week’s lesson and to remember to follow up about something that the student told me during the lesson (like an upcoming music concert, sporting event, or special occasion). Since this takes some time, I hope that the parents read it! I think most of them do and I was especially surprised when one parent emailed me asking where the notes were (I had been a little late in getting them out)!