09
Dec
I love the holidays and the opportunities it presents for me as a studio owner. Last month, I shared some of the ways that I use Halloween in all its glory to generate some performance and marketing opportunities at my studio. With Christmas fast approaching, I’ve switched out my pumpkin and witch practicing stickers for the likes of Santa and his elves.
Performances
Pretty much any piano method book has a supplementary book for the holidays, making a holiday recital a pretty easy thing to throw together. But rather than a typical performance at a typical recital venue, I like to use the holidays to teach my students that they can use their musical gifts to serve others. Each year, we select a local nursing home and have students perform their holiday pieces for a get-together there. The residents love it, and often students will go beyond just playing a piece and bake cookies or color cards for the residents and interact with them after the performance. Students also enjoy the casual, laid-back atmosphere as opposed to a more formal venue — it’s not unusal for a student to perform in a Santa hat or even sing along to others’ playing. Since I also teach 2-3 year old music classes, they will accompany my piano playing on bells or another percussion instrument to a Christmas carol.
A few years ago, back when I used to travel to my students’ homes to teach lessons, I tried an experiment. I thought it might be fun to be able to hear themselves playing or singing a piece they had mastered, so I brought alone my laptop computer and a USB microphone.
