One of my goals as a piano teacher–and probably one of the goals of many teachers and studio owners out there–is to avoid student turnover. I understand that many students who quit piano at a young age will go on to have regrets as adults for not sticking with music lessons longer, which I find heartbreaking. I enjoy transitioning students from elementary level music to intermediate and advanced repertoire, and if a student quits music lessons too soon, I don’t get to experience this with them. I also truly believe having happy students (and experiencing little student turnover as a result) is the best marketing strategy out there. If students are happy, they are less likely to quit and leave me to quickly find a replacement before it causes too much of a financial strain. And, if students are happy, they will provide excellent word-of-mouth references in my community–free advertising!
So far, I have managed to avoid much student turnover and my returning student rate each fall has been between 90 and 95%. I have found the following strategies to be successful in helping me to achieve this rate:
February was a bit of a stressful month around my studio. Many of my students were preparing to participate in our local National Federation of Music Clubs’ Junior Festival. And as nervous as they were about playing, I think I was even more nervous for them.
Many years ago I instituted a policy in my studio about playing in outside ensembles. The policy states that beginning in 6th grade, every student must commit to a weekly ensemble experience outside of lessons and group classes (my core program includes a weekly private lesson and bi-weekly flute group classes). School band or orchestra, local area chamber music, youth symphony or wind ensemble, even a group of kids forming a rock band that agrees to meet regularly, all ensemble opportunities “count”.
essing, and it’s likely that it won’t be long before his family feels the investment is a waste of money and decides to pull their child out of lessons.