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24 Aug

Business Cards are Old School…But They Work

by admin
in Marketing
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When I first opened my studio, I skipped many of the traditional marketing techniques — newspaper ads, direct mail, fliers around town.

Instead, I turned to technology (website, Facebook and Twitter) and relied heavily on word of mouth. However, there was one old school method that I did utilize, and still swear by to this day.

With all of the new technology at our fingertips today, business cards may seem like a thing of the past.  However, in my experience, they have been and continue to be extremely effective in making valuable connections (colleagues, clients and customers alike).  My personal business card strategy is completely DIY…but it works!

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21 Aug

Self-help Pedagogy: Part 3

by admin
in Performance, Program Development
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In the last of this three-part series, I will review ideas from Marienne Uszler’s book, That’s a Good Question…How to Teach by Asking Questions. To begin, start by examining your own teaching either by audio or video recording yourself, or by simply taking notes and being aware of how you interact with students by asking questions. Do you do all of the talking? Do you allow time for the student to answer? Do you listen to the student’s answer? What types of questions do you employ, closed or open?

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09 Aug

Innovative Advertising

by cconrad
in Marketing, Policies and Procedures, Program Development
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Last week I took an online training course to become a certified teacher of a new music program at my studio.  A great deal of time was spent on marketing, and teachers from all over weighed in and gave fantastic, orginal ideas that have helped them grow their studio effectively.  Here’s a few ideas I learned that I thought were worth sharing as we begin advertising for “back to school” at our studios:

  • Sample Classes-Set up a freebie class at your local library or community center for students to “sample” what you’re offering.  Bring enrollment forms and studio policy, and perhaps consider offering a one-time discount to families who sign up following the sample class.
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04 Aug

New Features in July 2012

by admin
in Announcements
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Summer is almost over, and the Fall season is around the corner. Studio Helper is continuing to improve each month, thanks to your valuable feedback. Here is a list of the Features we released in July, 2012. New Feature: You can now see the email history for messages sent directly from the People List. New Feature: We added Ryal to the currency list. New Feature: To help improve the speed of the...

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