Articles

Recently, I was browsing through a book called “Making Music for the Joy of It,” by Stephanie Judy. I was looking through the chapter on practicing, because I was looking for a little inspiration to get my personal practice to the next level. In this chapter, I found a really great tool to help me create better and more focused practice sessions: The Musical Logbook. After I read the chapter, I went to Staples and bought all the supplies to make one, and I have been using it daily for the past 2 weeks. I have to say, my type A personality loves this kind of structure. I thought it would make a fun activity for group workshops with students. There are many opportunities for creativity, and I think making your own individualized logbook inspires you to actually use it and can possibly get you excited to practice. Here is what’s inside:

I love the holidays and the opportunities it presents for me as a studio owner. Last month, I shared some of the ways that I use Halloween in all its glory to generate some performance and marketing opportunities at my studio. With Christmas fast approaching, I’ve switched out my pumpkin and witch practicing stickers for the likes of Santa and his elves.

Performances

Pretty much any piano method book has a supplementary book for the holidays, making a holiday recital a pretty easy thing to throw together. But rather than a typical performance at a typical recital venue, I like to use the holidays to teach my students that they can use their musical gifts to serve others. Each year, we select a local nursing home and have students perform their holiday pieces for a get-together there. The residents love it, and often students will go beyond just playing a piece and bake cookies or color cards for the residents and interact with them after the performance. Students also enjoy the casual, laid-back atmosphere as opposed to a more formal venue — it’s not unusal for a student to perform in a Santa hat or even sing along to others’ playing. Since I also teach 2-3 year old music classes, they will accompany my piano playing on bells or another percussion instrument to a Christmas carol.

December is here with the Winter Break drawing near. Now is the time to start thinking about the festivities and recitals before winter break. The new year is less than one month away. We have allocated all of our programming resources this month in upgrading Studio Helper's underlying framework to increase speed and reliability, and will be releasing a much faster Studio Helper to you within...

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Kellan

Every year, I struggle with what to give my students as a token of my appreciation for their hard work when the holidays roll around. I know that giving gifts is not something that I as a studio owner have to do, but it’s something I have enjoyed since I first started out with only a handful of students.

Now that my studio has reached upwards of 50, that complicates my gift-giving efforts just a bit. The homemade DIY gifts I used to give were time consuming and on the expensive side, and even just a few dollars per student adds up quickly.

So in the last two years since my studio exploded (in a good way), I’ve come up with a couple different gift ideas that are practical both financially and time-wise.

“Gratitude is the best attitude.” ~Author Unknown

The holiday season is a time for giving thanks. Do your customers really know how much you appreciate their business? What do you do to express your gratitude? In order to develop good customer service and build your brand, recognizing your clients for their loyalty goes a long way. Most businesses have some kind of special event, sale or special recognition for their customers. We, as studio business owners, are no different. When I first considered this, I asked myself the question and thought that I wasn’t doing much, but after some reflection, realized that I already do quite a bit – not to say that I can’t do more! There is always room for improvement!