Articles

We have worked hard this last week at getting fixes merged to the live site. Below are a list of things that have been merged: 1. 404 Error after hitting submit (payment) now fixed 2. Notifications: Add a checkbox for studio ID now fixed 3. Instruments not showing up when using the filter to show instruments now fixed 4. Exported Teacher Roster does not include the email addresses...

Read More

Does your studio have a Facebook page? It seems as though nearly every business these days has one. When I am checking out different businesses — whether it’s a summer camp I want to enroll my daughter in or a new coffee shop in town — I often check out the business’ Facebook page. Checking out a Facebook page helps me get a real “feel” for a place or activity to know whether or not it’s something I want to invest my time and money in. When choosing an activity or camp for my daughter, I can often tell by the Facebook page if the business is active and thriving by whether or not they are posting events, photos and information.

What does your studio’s Facebook page say about your studio? Are you letting your community know that you are an active studio with a lot to offer? Remember that maintaining a Facebook page doesn’t cost a thing!  Free advertising!

I am a wee bit late in the game of updating my music lessons so that they feel as if we are actually in the 21st century and not the 20th. I only recently started using Apps in my lessons, and wow, I can't believe I waited so long! I wanted to share with you my current fave, "Piano Notes Fun."  It's only $1.99 and that...

Read More

Since the very beginning, my studio’s target population has been school-aged children and teens. We offer voice, piano, and guitar lessons as well as music therapy, and have been very fortunate to fill every available time slot and maintain a sizable waiting list.

But as I’ve mentioned before, I always like to set challenges for myself and for my business. I have found that summer is a good time to try new things, so this month my studio launched two early childhood music classes.

It’s always a bit scary to go out on a limb, especially when that means marketing to a brand new demographic — babies and toddlers. We kept our marketing plan quite simple, advertising via social media and email only (no print ads or fliers).

By Marc Powell Examinations for music students are becoming more popular each year. These tests can be great to build confidence and give structure for students in their studies. ABRSM, Trinity Guildhall, Piano Guild, NFMC are all examples of organizations who provide assessments for all levels of study. These examinations are also helpful for college bound students, especially those thinking of pursuing a degree in music. The...

Read More