music Tag

Ready. Set. Go! It’s that time of year. For me, there is only one more week until lessons resume. If you haven’t done so already, you, like me, are probably in the middle of scheduling all of your lesson times for the fall. I dread this time of year. Even though I take the month of August off, it is always a monumental task to find the perfect time for each and every student. The problem is that most of the time I spend way too much time worrying and stressing about it rather than just getting it done! I would rather be out enjoying the last rays of summer, but my fun is spoiled with all that is left undone.

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Since the very beginning, my studio’s target population has been school-aged children and teens. We offer voice, piano, and guitar lessons as well as music therapy, and have been very fortunate to fill every available time slot and maintain a sizable waiting list.

But as I’ve mentioned before, I always like to set challenges for myself and for my business. I have found that summer is a good time to try new things, so this month my studio launched two early childhood music classes.

It’s always a bit scary to go out on a limb, especially when that means marketing to a brand new demographic — babies and toddlers. We kept our marketing plan quite simple, advertising via social media and email only (no print ads or fliers).

By Julia Kossuth Often in playing the piano, it is so easy to drift into less-than-healthy habits of playing and posture. Especially with my older students, I try to help them think through and mentally engage with what their body is doing while they play beyond just getting the music learned. The first thing I remind my students to do is to make sure their bench is...

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