Now is the time to take active steps to add students for your teachers. Acting now gives you time to implement solutions based on what responses you get to 'The Four Asks.' What are these mysterious questions? 1. Ask teachers if they want more students. It's possible your teachers would like to expand the number of students they teach. If so, adding time slots to their schedule in...
Read MoreSpring Means Performances Giving your students the opportunity to perform is a great way to highlight progress, in addition to getting parents and others out to see what is happening at your studio. This article will touch on ways you might organize the recital as an opportunity to promote your studio, and to encourage and inspire your students. They are, after all, the reason your studio...
Read MoreTo do or not to do. Is that a question? Advertising is critical for many businesses, but spending precious dollars on ads that don't work is a waste. What are the best ways to target your audience? This post addresses common ideas, but your own experience may guide you in other directions. Consider this a starting point for your imagination. First of all, find a way to...
Read MoreIn the next month or so I would like to discuss in depth the marketing strategies shared with me from Gary Heavin founder and CEO of Curves for Women. Some may ask, “How can you relate a music studio to a fitness franchise?” This answer is simple as there are many similarities between the two. Both industries provide services to people; have a specific...
Read MoreIt's a fact: Consistency in your studio makes a big difference for clear parent communication. Prior blog entries have already touched on benefits of having a "studio handbook" addressing responsibilities and procedures. One area can that can cause friction unless it's clearly spelled out is the policy regarding missed lessons or classes. There is no right answer to the question "What should the policy be?" It's just...
Read More