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studio Tag

13 Jan

Ensemble playing- music as language

by klorimier
in Performance, Policies and Procedures, Program Development, Uncategorized
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DSC06240 copyMany years ago I instituted a policy in my studio about playing in outside ensembles. The policy states that beginning in 6th grade, every student must commit to a weekly ensemble experience outside of lessons and group classes (my core program includes a weekly private lesson and bi-weekly flute group classes). School band or orchestra, local area chamber music, youth symphony or wind ensemble, even a group of kids forming a rock band that agrees to meet regularly, all ensemble opportunities “count”.

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09 Jan

The Importance of Performances

by cconrad
in Marketing, Performance, Policies and Procedures, Uncategorized
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Two common struggles of teachers/studio owners are motivating students and keeping students long-term.   These are, of course, related to each other.  A student who isn’t motivated to practice his instrument probably isn’t enjoying the experience and isn’t progrPejman-Recital-Hollandessing, and it’s likely that it won’t be long before his family feels the investment is a waste of money and decides to pull their child out of lessons. 

That said, I’ve never been one to implement reward programs to try to motivate a student.  I’ve known teachers who provide prizes or even monetary rewards for students who practice a certain number of times per week, but in my experience these can be ineffective and expensive.  Instead, I have found that providing students with performance opportunities motivates students to practice and in doing so, helps encourage a long-term relationship with the student and his family.

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09 Dec

Using the Internet: Part 2-Communicating with your Clients

by cconrad
in Marketing
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E_mailA few months ago I wrote a blog post about ways to communicate with your customers.  I will now focus on specific ways the Internet alone makes contact with our clients simple and effective.  I firmly believe that keeping the lines of communication with our business contacts open not only results in a long-term relationship with our customers but also a more pleasant and effective relationship for all involved.

The Internet makes it simple to keep customers up-to-date on everything happening in your studio–events, continuing education, performance opportunities.  Using the Internet to frequently communicate information lets customers know that you are an active and involved teacher.

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09 Nov

Using the Internet: Part 1-Marketing Your Business

by cconrad
in Marketing
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digitalMost readers of this blog–like me–have probably gone to a lot of trouble to advertise your studio.  When I first moved to Wisconsin, I paid for a huge ad in the paper, stuffed mailboxes with coupons, and hung flyers at every business in town that allowed them.  No one called.  After a few months of this, I put an ad on craigslist.  In a few short weeks, my studio was full and I had to begin a wait list.  

We are definitely living in the digital age.

Studio owners today must learn to use the tools we have available to us online if we’re to be successful in marketing our business and communicating with our clients.

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09 Oct

Taking Risks

by cconrad
in Finances, Program Development
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risk-and-reward-787129This past spring, I decided to take a bit of a risk with my studio.

I’ve taught private piano lessons for about nine years.  Since having a child two-and-a-half years ago, I’ve kept my studio relatively small.  I only accept twelve private lesson students, since I like to be a mostly stay-at-home mom.  In March, all my private lesson spots filled up, and I began a waiting list.  I have always hated turning students down both because I love my job, and let’s be honest–no one likes turning down money.  But I know that being home with my little one is most important right now, and in order to make a substantial enough leap in income, I would have to take on quite a few more students which means quite a few more hours away from my little one.

So, I decided to branch out from private lessons.  Before moving from Wisconsin about two years ago, a public school there had approached me about teaching piano lessons in a group setting as part of their summer school program.  I was all set to begin a certification process, but ended up moving to Montana before I could see it through.  The idea of teaching group piano entered my head again this spring when I thought of the way it would work out really well in allowing me to teach substantially more students at my studio without taking away the amount of time from my daughter that it would require if I was to teach each of these students privately.

So I took the plunge.

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