studio Tag

If you look at my almost 4-year-old son you would agree that he is a happy and healthy little boy. He is almost always smiling, has an incredible memory, and is almost as tall as his 6-year-old big sister.

If you observed him at his preschool or in a swimming lesson, you might jump to the conclusion that he is a brat or that I am a terrible mother who must let my child do whatever he wants.

You see, my son has an array of diagnoses and special needs that aren’t visible to the typical eye.  His special needs are the result of early trauma that have affected his brain deeply. His needs manifest themselves in his behavior, his struggle to focus, his ability to transition from one activity to the next, his ability to keep his body in check and many other ways that make nearly every moment a struggle because his brain has difficulty processing all the information and stimuli around him.

We haven’t been able to just sign him up for any activity we think he might enjoy, and we often don’t attend group events, Sunday School or story times at the library. We have to be very thoughtful about what will allow him to be successful, and discuss with the teachers and group leaders whether or not they are equipped and open to learning about how to deal with a child that has special needs.

You might say that having a son with some extra challenges has created a soft spot in my heart for working with kids who have developmental delays or need a little bit of “outside the box” thinking to work with them. In my years of teaching piano lessons, I have worked with kids on the Autism Spectrum, children who struggle with Sensory Processing Disorder, ADHD and even one who had vision difficulties. Often times, these kids have tried piano lessons before and had a negative experience.  They have a teacher who is not willing to adjust expectations, or perhaps one who has labeled them a “bad kid” instead of understanding that the child’s brain might just be wired differently.

First piano lessonSummer is the time when many families begin to consider what activities they will be enrolling their children in for the fall. Potential clients will be calling and e-mailing, checking out your website, and asking for word-of-mouth referrals.

 

Now is the time you’ll want to make sure that you are communicating to families what YOU have to offer.Here are some things you will want to think through when it comes to selling yourself — and telling others what sets your studio apart.

1. Your credentials. Do you have a degree in your field? Do you participate in ongoing education? Have you been running a studio for years on end?

masterclassSpring in my studio means that it’s time for my local association’s annual Spring Festival, an event we hold for teachers and students. We bring in a local/regional teacher at the university level who conducts teacher workshops, and also holds masterclasses for our students.

 

Even though the majority of my students have only had 2-3 years of piano (I teach group classes and move students to private teachers once they reach the intermediate level), I strongly encourage even my beginning students to participate in these classes. While the name itself — “masterclass” — and the idea of playing for another teacher can be intimidating, there are many benefits to be gained:

piano ribbonIt’s a New Year, and maybe you have students at your studio who are ready to start fresh and get into a consistent practice routine. Or maybe, YOU are hoping to light a fire underneath your students in anticipation of spring recitals, competitions, festivals or masterclasses.

Performances alone may be enough to motivate some students; for other kids, the reality of blundering through a piece in front of a group of people doesn’t phase them, and they’ll continue forward with lackluster practice habits.

charityEach December, I like for my students to participate in some type of performance for charity. This year, we held our second annual “Piano Play-a-thon“, where students put together a program of up to five minutes, solicited sponsors to donate money to a local organization, and performed their pieces at a casual recital. This year, we raised almost $1,000 for a local non-profit who provides in-home services for families of children with special needs and had the chance to perform at a fantastic coffee shop. I love being able to rally some community support and bring attention to one of the many fantastic charities and the work they are doing in our area.

I think there are so many ways that we can use our studios to give back to our communities. Not only is performing a great way to motivate students to work hard, but charity events teach them the ways they can use their gifts to serve others. As a bonus, you’ll also be reaching members of your community with your studio’s name and services!